(AllHipHop News) Reebok’s Club C Tonal Gum Pack is scheduled for release this week.
Sneakerheads can now check out the collection co-signed by Grammy-winning artist Kendrick Lamar.
“The Club is one of my favorite sneakers,” stated Kendrick. “Clean, understated and beyond design. What the sneaker represents is important to me. Staying true to your roots and where you come from. Staying real.”
Previously, Reebok promoted a 4-part “Hold Court” video campaign to promote the Club C partnership.
Kendrick has been working with Reebok for several years.
The TDE emcee was involved in the “I Am” campaign, the “Classic Kendrick Lamar Ventilator collection,” and the “Day Glo” Pack.
The Club C Tonal Gum Pack will be available at reebok.com.
